The Webinar Excellence Manifesto
Webinar Excellence for a new decade
Webinar Technology has long made its way along the Gartner Hype Cycle and is now firmly on the “Slope of Enlightenment” or, depending on your adoption of the technology, even on the “Plateau of Productivity”. In other words, webinar technology is mature and established.
The Webinar Excellence Manifesto picks up exactly at that juncture. Its 82 principles aim to ensure acceleration along that path and empower adopters to utilize webinars as a powerful engine for pipeline growth and outstanding marketing performance. Jump straight to the 82 Principles.
Webinars can mean a lot of things to many people. For the purpose of this Manifesto, we define a webinar as a “One-to-Many streaming experience with interactive elements”. This may come in many shapes, but crucially is different from collaborative web conferencing where speakers and audience have equal interface controls.
Results from leading adopters of webinar technology – irrespective of their company size – show the unbroken and accelerating momentum of webinars to drive awareness, engagement, and pipeline at scale.
It is the Excellence Mindset promoted in this Manifesto that is the foundation for the successful adoption and utilization of webinar technology.
The declared goal of The Webinar Excellence Manifesto is to enable everyone everywhere to reach Webinar Excellence.
What the Webinar Excellence Manifesto is not:
Due to its overarching and platform-agnostic nature, the Webinar Excellence Manifesto is not a step-by-step how-to guide. Each webinar platform differs and will provide their own instructions. Instead, the Webinar Excellence Manifesto provides 82 key principles on how to succeed with webinar best practices.
Please note: The principles set out in this Manifesto are platform agnostic. The Manifesto is commercially independent from, but created in anticipation of the endorsement by, all webinar platforms.