All on-air contributors, including the moderator, should have distinct and agreed roles and responsibilities. Never assume that everyone else knows what they are supposed to do when the webinar goes live. Instead, coordinate and agree early on what the roles and responsibilities should be. Consider all aspects of the webinar, including welcome, housekeeping, presentation, hand-overs, demos, polls, Q&A, calls-to-action, and good-byes. If you have ever attended a webinar where the moderator and speakers spoke over each other, cut each other off, or where there were awkward silences, you can be sure that this was due to a lack of alignment on roles and responsibilities. Unfortunately, this detracts from the quality of the content and the audience’s overall perception of the webinar. In turn, this can reflect badly on the company organising the webinar. Once you are live on air, it should be clear to all contributors who does what, as there will be very little opportunity to coordinate and make it look smooth with an audience watching.